Author Archive

Time To Get Personal

I am not one of those bloggers who tend to rant and rave all the time. I don’t set out to offend anyone or be controversial.

However, enough is enough!

I am fed up of people using technology to create numbers not names and to completely ignore the personal touch – and I am sure I am not alone.

Real Magic of Hollywood

Last month I had the pleasure to be at The Coaches and Entrepreneurs Extravaganza for 4 days at The Magic Castle in Hollywood.

It was a great event with many speakers, experts and authors in the room and involved. 90 amazing people in one place – and I believe the relationships formed there will be a big foundation for my business and my life in the coming years.

So, you might be asking, why am I telling you this and how will this help you?

The Magic Castle - great networking inside!

Have you ever spent time with people who are negative and lacking drive and motivation? Spending time with those kind of people will tend to sap your energy and drain you.

However, spending time with people who are driven and motivated will help you to play a bigger game and give you more energy and motivation. I am sure you have noticed that too.

So as we look to build relationships that will help us in our business and our lives in general, it is important that we become conscious and strategic in the people we spend our time and energy with. Being at this extravaganza has helped me to realise what can happen when motivated, driven and positive people come together.

Here are just 3 of the things that I took from my time in Hollywood – and none of them involve movie stars – and I hope they help you too.

Are you looking for quality or quantity?

In the current economic climate, many businesses have seen a decline in the number of customers in the last couple of years yet a focus on quality rather than quantity may be a blessing for businesses.

 I hear so many people at networking events tell us they can do everything for everyone. Yet business owners will benefit from identifying their ideal customer then focusing on attracting that ideal to their business.

Are you really ready and willing?

Today I want to share a few thoughts with you that are to do with business although not necessarily the normal networking tips that I share.

I am undergoing a lot of strategic planning around my own business identity and direction and you will see a lot of the results of this over the coming months. As part of this I have decided to undertake the Economic Gardening Programme and it has started this week. Economic Gardening is a local council run business coaching and training programme – and it is going to give me an excellent space and support to look at my own business when I spend so much time looking at other people’s businesses.

As we started the programme, one of the lead trainers let us know that the people who get the best results are those people that are both Hungry and Humble enough to learn and then to implement.

Business Success – Lessons Everywhere

There really are business lessons everywhere when you start to look for them. I recently wrote in a magazine about succeeding in business being like an Olympic athlete’s journey.

And then there’s the Voice.

I am not a big TV watcher but have become slightly addicted to The Voice. I do like to see people following and achieving their dreams and that is part of the appeal for me. I have done some singing in the past and let that go to focus on other things so it is a show that resonates with me.

Time for Business Development?

A freind of mine was telling me recently that she had a business meeting where she ws told that the only reason she had time for Social Media was that she didn’t have children.

I was told recently that someone was surprised that I got any work done as I spent so much time networking.

I was thinking about how interesting it is the judgments that people make around how other people run their lives…

Networking is one of the main ways I get more leads, more clients and more referrals – so I choose to do a lot of it.

For other people, their business is built on social media so they choose to spend time there.

Other people choose to spend time with family or friends.

Others choose to spend 80 hours a week working in their business.

There is no judgment here, that is just how it is. And each of us has a choice as to where we spend the 24 hours in our day.

Put the Social Back in Social Media

We all know that social media is here to stay; the chances are you might have found out about this blog through social media. The stats make it obvious that we need to incorporate social media into our business – Erik Qualman of Socionomics believes your return on investment for Social Meid is that your business will exist in 5 years.

But I am often asked the similarities and difference between online and offline networking. Much of the work I do is with clients is with people who are out and about, meeting people face to face , shaking hands , handing out business cards and generally just being out there meeting people.

But I will tell you that there are a lot of the same rules that apply to your in person networking also apply to your online networking.

What I am going to do today is just give you a couple of these “rules” for you to consider when you are networking online.

So a lot of people forget the social side of both networking and social media.  It’s funny because the clue is in the name with SOCIAL media.  However, the number of times that I connect with someone on Facebook or Twitter , and the next thing I know I’ve got a message or an email  introducing me to their “get rich quick” or online marketing scheme. Now I am going to use the word scheme in a broad sense because it signifies that not understanding, just not getting, what it is I am looking for, that makes it a scheme even when it may be a very valid kind of business.

Turning networking into business

Are you looking to get more business from your networking efforts?

Are you wondering whether you are wasting your time and effort at networking events?

Are you struggling to really see a Return on Investment?

If the answer is YES! to any of these questions then you need to consider these three key ingredients – Commitment, Consistency, Contribution

Plan your time for success

As it is the start of the new year there are many people talking about planning and visions and goals.

As you probably know by now, I love to help people to get a great return on investment in their networking – to build relationships so that their business can grow and they can have fun doing it. There is a question that I am often asked that fits in well at this time of year as we are planning our diaries and our projects for the year.

How often or how regularly I suggest or recommend that people go networking or how much time to spend networking?

Work Less, Achieve More

Can I let you in on a little secret? Next year is going to be the year when I work less yet achieve more in terms of results for my business – AND I am going to help as many people as possible along the way to do the same thing.

Interested? Intrigued?

I was thinking about the military. In a military campaign, when the armies need to move forwards, Advance, the person that gives the order is not the person in the thick of it moving the line forwards. Business really needs to be the same. In order for our businesses to advance we need to be the person giving the command, not the foot soldier in the thick of it doing all of the work to make it happen.

Let me share with you what I believe are the 5 keys to being able to work less and achieve more by being, effectively, the person that gives the “Advance” command.

Strategies for Networking Success

Today I want to talk to you about something very close to my heart – using networking to grow your business. I love helping people get much better return on investment for their networking and have fun doing it. I cannot think of a better way to be successful in business than meeting new people, chatting to them and then doing business with friends or people that friends have recommended.

And today I have a question for you. What’s your system? What’s your strategy? (I guess that’s 2 questions.) What is your system and what is your strategy?  And this is a lesson that came out of our Business Rules of Engagement Summit that we held earlier this year and many of our experts were talking about the need to have a strategy and the need to have a system or systems in place. So I want to ask you – when you get invited to a networking event are you thinking about how that fits into your long term strategy? Do you even have a long term strategy?  The thing with networking is that it takes time. Relationships take time to build and it’s the relationships that are foundational for networking. So you need to have a long term strategy, long term approach.

Present for your success

I love to learn new things and learn from different people. One of the things that I was taught by Clinton Swaine of Frontier Trainings is something I have carried with me and has become a bit of a mantra with me. This is the concept that “Stage Time = Wealth Time.”

As far as I can see, one of the main issues that business owners face is a lack of leverage. Public speaking or “Stage Time” is a great way to leverage your efforts – and the skills can be learned by anyone I can assure you.

A few short years ago I went to my first networking meeting. Prior to this I had been in pressure sales situations and I was either speaking to people over the phone or in 1 on 1 sales presentations. Maybe you can relate to this….

Networking Persistence Leads to Results

 

It has been an interesting week for me. My husband has completed an NLP Practitioner’s course and I was helping out running the event as I completed the course a while ago. One of the things that I realized is that Chris worked really hard in the lead up to the course to feel that he was capable of doing the course. I, on the other hand, had done very little and felt fine.

It struck me that this is a pattern for me – throughout school, university, sports and my corporate career I breezed through life and everything came easily. I saw pretty much immediate results from the effort that I put in and didn’t really have to put in a huge amount of effort.

Business, and in particular business networking, is different though and dealing with this change has been interesting. In actual fact, the best way to succeed in developing your business through networking is to not be looking for immediate results at all.

The real results in networking come from the time taken to build relationships and build trust with the people you come into contact with. Then they will come to you to sign on the dotted line or will send people to you that are pre-qualified for your product and service and are ready to do business with you. How long this takes depends on your willingness to persist and participate as well as your particular business and the circumstances of the people that you meet. You might get lucky and be delivering the message at exactly the time that the person you are talking to needs to hear it – or it may take a bit longer.

Who is your ideal client?

 this post is by Ruth Thirtle

Often when networking, I ask people to tell me who their ideal client is. I am amazed by how many people have no idea or really don’t know how to answer the question. So for this week’s blog I have included a subject I talk about in one of my Business Booster videos. To gain access to the entire FREE video series, go to www.business-booster.co and fill in the form.

Knowing who your ideal customer is will save you time, money and effort as you will be able to focus your efforts to attracting them. When you try to be all things to all people, you will end up being nothing to anyone. On the other hand, when you know your ideal customer you will be able to get totally focussed on your sales and marketing efforts – and you will therefore get better results. Knowing your ideal customer and being specific in talking about what you do will make you more memorable, which in turn makes it easier for people to refer business to you as they know exactly what you are looking for.

When you know who your ideal customers are you will be able to:

  • Understand their problems and challenges and therefore more clearly define how you can help them
  • More easily undertake market research as to what your customers are looking for
  • Build trust and rapport as you truly understand their wants and needs
  • Take a more targeted approach with your marketing and produce more exact results
  • Develop a memorable and engaging business introduction that will have people talking about you
  • Build word of mouth within your target market as they will tend to associate with one another
  • Be more comfortable and confident talking about what you do

 

The 10 Questions to Help Reveal Your Ideal Client

Community or Loneliness?

This post is by Ruth Thirtle

 

 

One of the biggest issues that people can face when they start working for themselves is loneliness. Having the choice to not have to work with the people we don’t like or respect may seem like a positive reason to strike out on our own but the loneliness can still influence us. For me, the time that this hits home is Christmas. When I worked in corporate we had hundreds of people at our Christmas party or dozens out for a cruise on Sydney Harbour (just had to drop that in there!!). Taking myself out for Christmas lunch and telling cracker jokes to myself just does not have the same appeal.