Author Archive

The five website copy crimes you should avoid committing

Your website is your hardest-working employee. No days off, no holiday and it sells for you even while you sleep. You should make sure the site is doing the best job it can and not turning people off with simple mistakes that could be costly.

Take this checklist and go through each page of your site and fix any errors you spot. You don’t even have to do it all at once – because Google favours sites that are updated regularly you could take 20 minutes to do a page a week and reap the SEO benefits.

Launching a second business: Lessons from the first

I’m about to launch a new business, my second one. Thinking back to when I started my first business, there are definitely some things I’ll do differently. With the benefit of some experience behind me – yes sometimes it was painful to learn – I’ll be able to use it to my advantage.