Author Archive

Networking; the good, the bad and the ugly.

In 2008 I rebranded and re-launched my company, Light Films. I devised a strategy that would enable our business to grow over an initial 5-year period.

One of the early physical marketing activities was networking. I made my way around most of the clubs in the local area. I audited the busineses, formats and the people that were involved in the events. I chose the clubs and events that I felt would benefit me most, and have always completed regular ‘return on investment’ audits to ensure the clubs continue to be lucrative for my business.

Can video actually make money?

I was recently asked what video could add to a marketing campaign. As anyone who knows me knows, I like to cut to the chase; and so I told them how I’d provided a recent client an increase of almost 3.5 times their pre-engagement monthly income.

So what I could’ve said, before jumping to the all-important ‘return on investment’ that I’ve generated for my clients, is that video can do the following (amongst other things):

  • Build awareness
  • Increase traffic to website
  • Increase engagement through social media
  • Improve Google rankings
  • Increase visibility
  • Provides PR opportunities
  • Provides positive image opportunities
  • Creates lasting impressions of you/your business
  • Provides another way of communicating with prospects, edging closer to the sale

With the help of a well-constructed and produced video, all of the above is possible.

Video: to use or not to use?

Video – to use or not to use?

When marketing your business any expert worth their salt will tell you to explore every medium available in your planning. However you prefer to do it, it’s important to work out what works best for you and your business. You need to take into account your vision, your business, your offering, your target market and the message you want to portray. It’s even more important to calculate how it will benefit your business.


Video is always highly recommended by marketing experts; it’s visual, easy to use, easy to engage target audience… After all, all the big companies use them so why shouldn’t the small companies?


But content is key. There is no use entering into any marketing campaign half heartedly, and video is no exception.

A personal trainer producing a promotional video for her DVD.

A very focused personal trainer producing a promo video for her DVD, that she sold online as part of a marketing campaign for her services.

Bad video is worse than no video at all…