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Your sales friend

When was the last time you considered the impact of your business card on your business?

 

If you’re anything like me you’ll have a fair few business cards in your office or on your desk from all the networking events you’ve been to and all the people you’ve met.

 

Have you ever looked at them really closely and noticed a few things?

 

The tatty badly designed, home made ones?

How does your brand measure up?

I was wondering what to write for my next blog and inspiration hit me the other morning whilst out walking my two dogs! I live in a village called Selston in  north west Nottinghamshire and was enjoying the early morning sunshine as I passed a house being built. I often go past here as I like to see how it is progressing, how big it might be, what sort of brick is going to be used, what style etc. Well I began to see the similarity between building a house and building a brand.

 

Like a house a brand needs a solid foundation – the ethos of the company and it’s reputation. Without these the brand would be on shaky ground and would undoubtedly collapse in a short space of time.

 

So assuming the foundations are solid, what would the brand look like, the identity if you will? For a house the style and quality of the bricks convey the feel of a property, for a brand it is the logo, the corporate identity. The ‘bricks’ here are the font chosen, it’s usage and colour. A well chosen font should encapsulate the feel of a brand, provide confidence and engender trust. A badly chosen font and colour is like having bad, crumbling, mismatched bricks and shoddy brickwork that would stop a potential customer entering the property to see more.