Posts Tagged ‘writing headlines’

How hard do your headlines work?

If you look around you when you’re out and about there are headlines all over the place, in shop windows, on posters, on leaflets, banners and notices. They’re there to grab attention and, mostly they work.

As a business owner you need headlines to grab attention too. On your website, your blog, your marketing flyers, your newsletter and every email you send out to potential clients or sales letter you write. If I had a pound for every website I have visited that had: