Posts Tagged ‘word of mouth’

Put the Social Back in Social Media

We all know that social media is here to stay; the chances are you might have found out about this blog through social media. The stats make it obvious that we need to incorporate social media into our business – Erik Qualman of Socionomics believes your return on investment for Social Meid is that your business will exist in 5 years.

But I am often asked the similarities and difference between online and offline networking. Much of the work I do is with clients is with people who are out and about, meeting people face to face , shaking hands , handing out business cards and generally just being out there meeting people.

But I will tell you that there are a lot of the same rules that apply to your in person networking also apply to your online networking.

What I am going to do today is just give you a couple of these “rules” for you to consider when you are networking online.

So a lot of people forget the social side of both networking and social media.  It’s funny because the clue is in the name with SOCIAL media.  However, the number of times that I connect with someone on Facebook or Twitter , and the next thing I know I’ve got a message or an email  introducing me to their “get rich quick” or online marketing scheme. Now I am going to use the word scheme in a broad sense because it signifies that not understanding, just not getting, what it is I am looking for, that makes it a scheme even when it may be a very valid kind of business.

Networking Persistence Leads to Results

 

It has been an interesting week for me. My husband has completed an NLP Practitioner’s course and I was helping out running the event as I completed the course a while ago. One of the things that I realized is that Chris worked really hard in the lead up to the course to feel that he was capable of doing the course. I, on the other hand, had done very little and felt fine.

It struck me that this is a pattern for me – throughout school, university, sports and my corporate career I breezed through life and everything came easily. I saw pretty much immediate results from the effort that I put in and didn’t really have to put in a huge amount of effort.

Business, and in particular business networking, is different though and dealing with this change has been interesting. In actual fact, the best way to succeed in developing your business through networking is to not be looking for immediate results at all.

The real results in networking come from the time taken to build relationships and build trust with the people you come into contact with. Then they will come to you to sign on the dotted line or will send people to you that are pre-qualified for your product and service and are ready to do business with you. How long this takes depends on your willingness to persist and participate as well as your particular business and the circumstances of the people that you meet. You might get lucky and be delivering the message at exactly the time that the person you are talking to needs to hear it – or it may take a bit longer.

Pass it on economy – are you listening?

 This post is by Bernie  Mitchell

This is almost too obvious to write, “word of mouth is just the best thing you can have.” All the words that go with it like buzz, vibe, pass it on are groovy – ok maybe not viral.

I was at a networking lunch and we were saying what we did and someone jumps in with – “I am Penny and the type of referral I am looking for today is…”

Now was this a misunderstanding? Does she operate in a world where she sits down with people she has never met and something other than lunch arrives at the table?

It occurred to me that the “People to People” economy is a very technical business to be in because you have to plug something in and I don’t just mean electrical power.

I mean REALLY technical as in emotional which is even more complicated. Oscar Wilde famously said that the “only thing worse than being talked about was not being talked about.” Because in the “People to People” economy you need to get people talking about you and that does not happen overnight. Amber Naslund explains this in her blog about building your network before you need them here.

 

I know that people do business with people they know like and trust; previously this applied to B2B, these days both corporate and small companies are in the people to people business.

 

“If you get quiet for long enough, if you really listen, then and only then will they tell you the secret. Knowing the secret means you get to be here five years from now.”

 

Word of mouth is in just about everything we read, write and speak. In the super market or bar a buying decision will be triggered by people talking and an emotional connection.

That gap between stimulus and response happens when we feel something, in this way emotion is our social currency, and passion drives us to pass it on. Because people will naturally pass on passion word of mouth is the most amazing positive influence. Often sales and marketing is misunderstood as a “convincing business” no one likes to be sold or to have someone convince them to do something, whether that is buy a beer, choose a school for their child or buy a new laptop.