Posts Tagged ‘winning business’

Talk about your expertise

To educate people about how good you are at your area of expertise, there’s nothing like talking about it – and if you can talk to several people at once your message will travel further and faster.

Columbo

I love watching Columbo. Infact I’ll be curling up on the sofa this afternoon with a cuppa to watch it. I don’t care which episode it is. I don’t care if I have seen it 15 times already. I’ll still be glued to the TV

Even if you have only ever seen one episode you’ll probably know that Columbo often looks like he is going to leave his suspect in peace but at the last second comes back to ask ‘just one more thing.’

It’s a great technique and always gives him a vital piece of information.

As techniques go it is one that could prove invaluable to you too. Give it a go when you are next talking to a customer or prospect. If you ask one extra question you could end up getting the vital piece of information that will get you the contract, a larger order or establish a loyalty to you as a supplier that didn’t already exist.

So what did you achieve in your life, career, business last year?

It’s that time of year again where we look back over the last year and evaluate either how well we’ve done or how on earth did last year go by with only having achieved that much. Where are you sitting right now? How is 2011 looking for you? Read the rest of this entry »