Posts Tagged ‘service’

What do you sell?

This is a question which I ask every client at the beginning of any project and invariably I get we sell so & so widgets or service, which is the reply I expect.

BUT, and it is a ‘big but’, that is what your product IS and not what your customer is purchasing from you.

Invariably I get a get a look from puzzled to ‘this guy is nuts’!

 

So do you know what you sell?