Posts Tagged ‘relationship marketing’

Put the Social Back in Social Media

We all know that social media is here to stay; the chances are you might have found out about this blog through social media. The stats make it obvious that we need to incorporate social media into our business – Erik Qualman of Socionomics believes your return on investment for Social Meid is that your business will exist in 5 years.

But I am often asked the similarities and difference between online and offline networking. Much of the work I do is with clients is with people who are out and about, meeting people face to face , shaking hands , handing out business cards and generally just being out there meeting people.

But I will tell you that there are a lot of the same rules that apply to your in person networking also apply to your online networking.

What I am going to do today is just give you a couple of these “rules” for you to consider when you are networking online.

So a lot of people forget the social side of both networking and social media.  It’s funny because the clue is in the name with SOCIAL media.  However, the number of times that I connect with someone on Facebook or Twitter , and the next thing I know I’ve got a message or an email  introducing me to their “get rich quick” or online marketing scheme. Now I am going to use the word scheme in a broad sense because it signifies that not understanding, just not getting, what it is I am looking for, that makes it a scheme even when it may be a very valid kind of business.