Posts Tagged ‘problems’

Who is your ideal client?

 this post is by Ruth Thirtle

Often when networking, I ask people to tell me who their ideal client is. I am amazed by how many people have no idea or really don’t know how to answer the question. So for this week’s blog I have included a subject I talk about in one of my Business Booster videos. To gain access to the entire FREE video series, go to www.business-booster.co and fill in the form.

Knowing who your ideal customer is will save you time, money and effort as you will be able to focus your efforts to attracting them. When you try to be all things to all people, you will end up being nothing to anyone. On the other hand, when you know your ideal customer you will be able to get totally focussed on your sales and marketing efforts – and you will therefore get better results. Knowing your ideal customer and being specific in talking about what you do will make you more memorable, which in turn makes it easier for people to refer business to you as they know exactly what you are looking for.

When you know who your ideal customers are you will be able to:

  • Understand their problems and challenges and therefore more clearly define how you can help them
  • More easily undertake market research as to what your customers are looking for
  • Build trust and rapport as you truly understand their wants and needs
  • Take a more targeted approach with your marketing and produce more exact results
  • Develop a memorable and engaging business introduction that will have people talking about you
  • Build word of mouth within your target market as they will tend to associate with one another
  • Be more comfortable and confident talking about what you do

 

The 10 Questions to Help Reveal Your Ideal Client