Posts Tagged ‘pictures’

Should you spend a fortune on your first website?

As usual the answer is not a straight yes or no. Some of what you need to consider are:

-is it your primary place of business?
-What kind of site is it?
-What features do you need?

It you are an online business, then your website is your shop front and needs to be designed as such. Thought needs to go into the look and feel, as well as the features you want. It you have premises then the website should reflect it but not give a false impression. For example if your shop is all clean lines monochrome should the website be multicolored?

Websites and Legals…

It is strange how so many small business owners behave very differently online from their everyday working environment.

For example, take websites and their compliance with legal requirements and standards. Most owners of a small business will be reasonably aware of the legal guidelines which they must adhere to in the day to day operation of their business in whatever field they operate. However, once they venture online many businesses have a presence which does not meet legal requirements. Partly this is because the internet is relatively new and regulation is still developing, partly because of a shortage of good advice as to what is required. Unfortunately, although “No-one told me” is not a defence” it is often a reality.

We live in a world which is increasingly regulated, and if you have an online presence you need to be aware that the legal scrutiny of websites is becoming more rigorous, more regulated and at an increasing frequency.

So what should you do?

Warning: SEO at work!

This post is by Hazel Walker

 

You’re no doubt familiar with SEO, search engine optimisation. If you’re a widget maker in Essex and you’ve had your site optimised, people who put “widget maker in Essex” into Google have a much better chance of finding you than if you didn’t have your site optimised.

Fine and dandy, if all you’re looking for is a high ranking in Google. If you’re looking for customers, however, you might want to bear in mind the cautionary tale of my client, I’ll call her Freda.

Is your website legal?

This post is by Paul Evanson

It is strange how so many small business owners behave very differently online from their everyday working environment.

For example, take websites and their compliance with legal requirements and standards. Most owners of a small business will be reasonably aware of the legal guidelines which they must adhere to in the day to day operation of their business in whatever field they operate. However, once they venture online many businesses have a presence which does not meet legal requirements. Partly this is because the internet is relatively new and regulation is still developing, partly because of a shortage of good advice as to what is required. Unfortunately, although “No-one told me” is not a defence” it is often a reality.