Posts Tagged ‘online marketing’

Random posts v. online marketing strategy

ConversationsTwitter, Facebook and the other social media channels can be addictive! It’s so easy to post your thoughts from desk, tablet or phone and there are some people who feel quantity is the way to get a foothold in the social media-sphere. However, having talked to quite a number of people who are running businesses, it’s astonishing how few actually have an online marketing strategy.

There’s an ‘ugly frog’ in the room

Having a brainstorming meeting with my good friend Michelle Dalley (www.creatingmedia.co.uk), she asked me what my ‘ugly frog’ was? I had never before heard this expression and Michelle explained that in business everyone has their own ugly frog, something that sits in the corner of the room that you don’t want to face or deal with. For many, its paperwork, you know you have to do it but you will do anything you can to avoid facing it.

Mine is without doubt making sales calls, I love meeting people face to face and am happy to do this all day long but I will do everything possible to avoid making a cold call.

So how do we embrace this and turn our ugly frog into a handsome prince?