Posts Tagged ‘marketing’

Who is your ideal client?

Niche IDI ask my clients this question quite often and the answer is often ‘everybody’ or ‘small business owners’ or something similar. When I ask them to describe the detail of this ideal client – they can’t; nobody can it’s much too general.

If you’re saying ‘I knew that’ then you should be able to describe your ideal client:

Random posts v. online marketing strategy

ConversationsTwitter, Facebook and the other social media channels can be addictive! It’s so easy to post your thoughts from desk, tablet or phone and there are some people who feel quantity is the way to get a foothold in the social media-sphere. However, having talked to quite a number of people who are running businesses, it’s astonishing how few actually have an online marketing strategy.

Can video actually make money?

I was recently asked what video could add to a marketing campaign. As anyone who knows me knows, I like to cut to the chase; and so I told them how I’d provided a recent client an increase of almost 3.5 times their pre-engagement monthly income.

So what I could’ve said, before jumping to the all-important ‘return on investment’ that I’ve generated for my clients, is that video can do the following (amongst other things):

  • Build awareness
  • Increase traffic to website
  • Increase engagement through social media
  • Improve Google rankings
  • Increase visibility
  • Provides PR opportunities
  • Provides positive image opportunities
  • Creates lasting impressions of you/your business
  • Provides another way of communicating with prospects, edging closer to the sale

With the help of a well-constructed and produced video, all of the above is possible.

Residual income – are you missing an opportunity?

Computer with booksThere are lots of people who talk about ‘making money while you sleep’, usually network marketers, but there are other ways to make money without exchanging your time for money.

How hard do your headlines work?

If you look around you when you’re out and about there are headlines all over the place, in shop windows, on posters, on leaflets, banners and notices. They’re there to grab attention and, mostly they work.

As a business owner you need headlines to grab attention too. On your website, your blog, your marketing flyers, your newsletter and every email you send out to potential clients or sales letter you write. If I had a pound for every website I have visited that had:

How memorable is your networking presentation?

If you’re a keen networker you are probably very familiar with the 60 second pitch (or in some cases 40 seconds or two minutes). If you’ve been to a lot of networking meetings it’s often hard to remember everyone, lots of people stand up and ‘wing it’ and, occasionally, someone stands out from the crowd, but mostly they all sound pretty much the same.

The challenge we have is finding something really memorable. However, there are a number of ways of embedding your message:

Share your expertise

One of the most effective ways to bring business knocking on your door is to give away your knowledge. If you think this makes no sense – for, after all, if you tell people what you know for free, why would they pay for it – I’ve proved that this works.

Write about your expertise

We’re not talking about publishing a novel – or even a book – but if you enjoy writing and have plenty to say about your specialist area, start putting it in writing.

Talk about your expertise

To educate people about how good you are at your area of expertise, there’s nothing like talking about it – and if you can talk to several people at once your message will travel further and faster.

Publishing a book – preparation

They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field?

This is the first instalment of a guide to getting your book from an idea in your head to a finished production in your hand.

With a little help from my friends …

So if you have read some of my blog posts before, especially on my own site, you will have no doubt realised that there have been many occasions in my life where times have been tough and I have been left reeling. However, I am a strong believer in no matter what life deals you, if you get knocked down, you dust yourself off and bounce right back again, but this time not only stronger but also smarter because you learn from that episode in your life.

I know so many people who have gone through all kinds of challenges within their lives and they still keep fighting and smiling. So, why is it that when people receive knocks and obstacles within their business lives, they often crumble at the first sign of difficulty? Having gone through personal and professional difficulties, I believe I know the answer.

Focus on success!

I wish I had a pound (or even a dollar) for every time I’ve asked people what they want to achieve as an outcome, only to met with a blank look or a mildly embarrassed ‘Don’t know really’ mumble. I’d be rich and driving around in a really posh car!

When I was a HR manager I was always asking managers what they wanted their staff to deliver. They would come up with things like ‘work harder’, but often couldn’t define specific outcomes.

As a writer I ask my clients ‘What do you want your website to achieve?’ or ‘What do you want people to do when they’ve read that page?’ Astonishingly, most people don’t know that either.

I remember an old mentor of mine saying with alarming frequency ‘If you don’t know where you’re going, any road will get you there.’ When you’re in business it’s essential to get that focus on what you want to achieve.

• If you don’t know where your company is going, how will you know when you’ve succeeded?
• If you don’t know what you’re aiming to achieve, how can you decide what activities need to be done and by whom?
• If you don’t have a purpose behind the activities you do, how can you measure how successful they are?

Be a presentation sensation

Think about this: you can’t NOT communicate – even saying nothing says something about you. What you say, the way you say it and the way you present yourself are components of a complicated code the people around you read without realising it.

Good idea, then, to make sure that what you communicate is positive, interesting, appealing, and attractive, especially if you are the face of your business.

So it’s a complete mystery to me why more people don’t take the time and trouble to develop a decent presentation style. Making a presentation, speaking in public, standing up on front of a group of people and communicating some information – these are the occasions for which you have the time to prepare, to practise, to hone your skills.

And if you’re prepared to put the effort in to making your presentations more effective, more interesting, more compelling, you’ll get the benefit of a brilliant side-effect.

You become more confident, more effective, more interesting, more compelling.

Here are three dead-cert ways to improve the way you deliver a presentation:

1.    Practise visualising yourself making a great presentation. If you’re nervous about public speaking, and lots of people are, your negative side has contributed to many a negative mind-movie in which you make a complete mess of standing up in front of people and saying your piece. Turn the tables by consciously creating a mind-movie showing you completely captivating your

When an organisation is anything but…

This post is by Rosie Garwood

Surprising as it may seem, the vision of a business, even its organisational structure can be the management’s best kept secret.

Given this, it’s not hard to see why many teams seem to lack direction or a sense of purpose. I’ve lost count of the number of times a boss has complained that his people fail to see the bigger picture, and every time my response is to ask when was the last time they shared this bigger picture with the team.