Posts Tagged ‘marketing strategy’

Who is your ideal client?

Niche IDI ask my clients this question quite often and the answer is often ‘everybody’ or ‘small business owners’ or something similar. When I ask them to describe the detail of this ideal client – they can’t; nobody can it’s much too general.

If you’re saying ‘I knew that’ then you should be able to describe your ideal client:

Random posts v. online marketing strategy

ConversationsTwitter, Facebook and the other social media channels can be addictive! It’s so easy to post your thoughts from desk, tablet or phone and there are some people who feel quantity is the way to get a foothold in the social media-sphere. However, having talked to quite a number of people who are running businesses, it’s astonishing how few actually have an online marketing strategy.

Share your expertise

One of the most effective ways to bring business knocking on your door is to give away your knowledge. If you think this makes no sense – for, after all, if you tell people what you know for free, why would they pay for it – I’ve proved that this works.

Turning networking into business

Are you looking to get more business from your networking efforts?

Are you wondering whether you are wasting your time and effort at networking events?

Are you struggling to really see a Return on Investment?

If the answer is YES! to any of these questions then you need to consider these three key ingredients – Commitment, Consistency, Contribution

Work Less, Achieve More

Can I let you in on a little secret? Next year is going to be the year when I work less yet achieve more in terms of results for my business – AND I am going to help as many people as possible along the way to do the same thing.

Interested? Intrigued?

I was thinking about the military. In a military campaign, when the armies need to move forwards, Advance, the person that gives the order is not the person in the thick of it moving the line forwards. Business really needs to be the same. In order for our businesses to advance we need to be the person giving the command, not the foot soldier in the thick of it doing all of the work to make it happen.

Let me share with you what I believe are the 5 keys to being able to work less and achieve more by being, effectively, the person that gives the “Advance” command.

Is your email address or phone number costing you business?

This post is by Helen Stothard

 

What email address or phone number do you advertise for your business? Chances are you may be losing custom if you do not portray the correct professional image.

Frequently we come across businesses advertising yahoo, hotmail or gmail email addresses on the Internet.  Why? For example, Joe Bloggs is a plumber by trade.  If he advertises joebloggs@hotmail.com or joe@joebloggs.co.uk which do you suppose will be treated more seriously?  Which gives the perception of a professional business?