Posts Tagged ‘e-commerce’

You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.

I’m Not Sure, What Do You Think?

 

Friedrich Nietzsche once said: You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist.

 

Over the years, I have met thousands of people- it’s one of the joys of working in retail. One thing I’ve learned to pick up on is how people process information. Mainly because, if they don’t process in the same way you do, it can be quite frustrating- for both parties.

 

Here’s an example that happened to me the other day; stood in our local wine merchants comparing bottles- country of origin, grape, price, what I’m eating that evening. Choice made. End of. Paid for. Home.

 

At the side of me, a couple were debating the same thing- they were mid-conversation when I arrived, weighing up their choices (same as mine). She asked what I thought: I gave my opinion, they asked the lad restocking the shelves:  he gave his (far more informed) opinion. When I got to the till, the cashier asked what I had recommended- apparently my choice was the same as hers, whom they had also asked.

 

They may still be there now, debating the choice available, accosting random strangers for their opinion.

 

The fact is we all process information in different ways, and we all make decisions in different ways based on our different processes. There are no right or wrong ways- just different.

 

In business, the trick is not to communicate in the way that works for you… but in the way that works for your customer. We’ve all met the “Pushy Salesperson”, but sometimes, they are not pushy; they are just overwhelming people with information, using jargon, telling the customer stuff that they are not interested in.

Driving More Profit Through E-Commerce

You can read any number of articles that tell you how easy it is to sell online. Set up an e-commerce site, and the sales will just come rolling in.
But there are rather less sources of advice around to tell you how to do it profitably. So here are a few things to consider:-