Posts Tagged ‘customer service’

Time To Get Personal

I am not one of those bloggers who tend to rant and rave all the time. I don’t set out to offend anyone or be controversial.

However, enough is enough!

I am fed up of people using technology to create numbers not names and to completely ignore the personal touch – and I am sure I am not alone.

Automating Twitter: Beware of the Dangers

Being a bit of a geek, I thought it would be great to use technology to help generate tweets to my followers. So, having checked out the likes of SocialOomph and Futuretweets – I thought great, this is right up my street to manage a 3 month campaign to automate various tweets on articles, case studies, newsletters, blogs and various other business related links. (Hmm – note to self, it’s sounding ‘spammy’ as I’m writing this).

How important is Facebook to your business?

Social media isn’t going away any time soon, so platforms such as Facebook, LinkedIn and Twitter will have an impact on our businesses – or will they?

How do you use the social media available to market your business?  Does the information that 100,000 people in the UK have left Facebook recently worry you at all?

All this social media stuff doesn’t work!

So many people scoff when I tell them how active I am on Twitter, Facebook, LinkedIn, Ecademy and about 30 other networks.  “I don’t have time for all that,” they say, “It’s a time waster – and, anyway, it doesn’t work.”

“What do you want it to do?”  I ask.

It’s a question guaranteed to stop most people in their tracks.  The responses I get vary from a shrug to a bit of preliminary mumbling followed by “More sales!”

I can be really horrible and ask a lot more tough questions (I was trained as a coach once) like:

“Do you like people selling to you on social media?”

“Do you have a marketing strategy for your business?”

“How much time to do you invest in networking offline?”

I’ve tried asking some of these questions, but they scare people!

So here’s my opportunity to explain about why social media doesn’t work – and how it can work very well indeed.

History lesson

Social media has been around since the 1990s, Ecademy launched in 1998.  LinkedIn appeared early in 2003, followed by Facebook in 2004 and Twitter in 2006.  They’re not going away so people who don’t use their free services are missing a marketing opportunity.

Activity

Social media needs consistency – so one tweet a fortnight isn’t enough.  If you’re not making any noise people don’t know you’re there.  If you have a Facebook business page you need to keep it active, it won’t happy all on its own.  If you have a LinkedIn profile you need to be seen in groups and on the Q&A section for people to know you exist and get to know you.

Time management

The time issue is important – it’s true that you can get distracted and find a morning or afternoon has disappeared if you’re not careful.  However, most people are willing to attend one networking meeting a week to promote their business and meet people who may either become customers or refer them to others who need their products or services.

The challenge for most people is that it’s easy to get sucked in and spend half a day chatting to people about inconsequential trivia.  I’m not suggesting you shouldn’t have conversations, but they should be a conscious investment of time.

The average networking event lasts a couple of hours plus travelling time.  It’s part of your marketing effort – why would you not be willing to invest three hours a week in marketing online too?

LinkedIn : Connections – who should I connect to?

This post is by Philippa Bowen

 

 

As I work with clients on their social media strategies I often get asked about how to grow their connections on LinkedIn. And who should they connect o? Accept invitations from?

 

Well LinkedIn is very specific in its terms and conditions about why it exists and who you should connect to:

A. Purpose.

Ones to watch:social start ups

Following the successful launch of the photo sharing app Color, which allows you
to see the photos of other Color users that are within 150ft, we thought
we would take a look at other exciting start ups that are soon to be
launch from Silicon Valley and beyond.

Posterwalk

The
latest in location based social software is Posterwalk which turns your
geotags into art. Posterwalk uses your location data and social media
activity to create maps of your life and turn it into a poster. You can
choose the style you want ranging from London Underground Maps for the
city based geek to a world map for the jetset tweeter. Onto these a
range of your tweets, photos and check-ins will be added to show others
how much of a well travelled techy you are. Posterwalk is compatible
with Twitter, Facebook, Flickr and AudioBoo

Why being too Social is bad for Business

This post is by Helen Stothard

 

I had an interesting conversation recently. We were talking about being yourself on Social Media.  Now I have always been an advocate of showing people your true personality on Twitter, down to sharing the mundane stuff such as what you had for dinner, the weather and your TV viewing habits.  I know some people don’t ‘get’ that side of Twitter but for me, it helps me see the person behind the tweets, I build an impression in my mind, whether it’s right or wrong, of that person, and can then tell whether or not I feel I can connect with them.

This is all well and good, but at the end of the day, you should always remember that whenever you tweet you have an audience of thousands, and you also have Google storing your tweets away to resurrect in a Google search out of context at another time.

Community or Loneliness?

This post is by Ruth Thirtle

 

 

One of the biggest issues that people can face when they start working for themselves is loneliness. Having the choice to not have to work with the people we don’t like or respect may seem like a positive reason to strike out on our own but the loneliness can still influence us. For me, the time that this hits home is Christmas. When I worked in corporate we had hundreds of people at our Christmas party or dozens out for a cruise on Sydney Harbour (just had to drop that in there!!). Taking myself out for Christmas lunch and telling cracker jokes to myself just does not have the same appeal.

Staying Focussed – The Challenge of Being Your Own Boss

This post is by Martin Broadhurst

It has been a busy month in the Status office as we continue to establish our business. Since I last blogged on the BBN we have won our first significant contract and we have been making a lot of connections to get our name about. It’s been a great start for us and we’re beginning to see positive results from our efforts.

While getting work in and building up awareness of our business is good, Mark and I have still been mindful to remember to work on ourselves as well as bringing in new business. This past week in particular I have personally been developing my time management skills. While I have been on time management courses in the past when I was employed elsewhere, working for yourself brings new distractions into play.

The Value of LinkedIn

This post was written by Philippa Bowen

I was at a networking event last week. Most of the members there know that I love social media and use it regularly for my business. In fact I have been accused of being an evangelist!  But that didn’t put off one of the members, who came up to me and asked if I use LinkedIn and if it would be useful for him to be on there. My answer was yes, I was sure it was, whatever he wanted to use it for. The obvious question came :  He then asked how I used it.

Fail to prepare, prepare to fail

All about our first week of delivering a service to clients & what we've learnt from it Read the rest of this entry »