Posts Tagged ‘bidding’

“Can’t care, don’t care” – How to avoid the “Just send it” moment in your bids

This post is by Sharon Pink

No matter how important this bid is to your business….

No matter how high the value….

No matter how well you know you can deliver to that client…..

….. there comes a point in the development cycle when you just stop caring.

You’ve spent so much time on the research, the planning, the writing and the proofing, so many days staring at the same paragraphs, that you actually can’t see the words objectively any more.  The deadline is looming and, despite your rational mind knowing there are probably lots of things that need correcting and improving, you find yourself saying “Look, just send it”.