proof reading

The five website copy crimes you should avoid committing

Your website is your hardest-working employee. No days off, no holiday and it sells for you even while you sleep. You should make sure the site is doing the best job it can and not turning people off with simple mistakes that could be costly.

Take this checklist and go through each page of your site and fix any errors you spot. You don’t even have to do it all at once – because Google favours sites that are updated regularly you could take 20 minutes to do a page a week and reap the SEO benefits.

“Can’t care, don’t care” – How to avoid the “Just send it” moment in your bids

This post is by Sharon Pink

No matter how important this bid is to your business….

No matter how high the value….

No matter how well you know you can deliver to that client…..

….. there comes a point in the development cycle when you just stop caring.

You’ve spent so much time on the research, the planning, the writing and the proofing, so many days staring at the same paragraphs, that you actually can’t see the words objectively any more.  The deadline is looming and, despite your rational mind knowing there are probably lots of things that need correcting and improving, you find yourself saying “Look, just send it”.