marketing

I have a (cunning) plan!

 

That was the favourite phrase of Baldrick (Tony Robinson) in a favourite of mine Blackadder.

 Baldrick

I read a recent new article,  http://www.bbc.co.uk/news/business-25909728, regarding how in India, Chander Prakesh Gurnani, was appointed to turn around an IT company which was on the point of collapse.

 

He had to undertake a reduction in staff but his plan to turnaround the company was to break it up into 11 streams to make it more manageable.

Documents represent your business as well

Have you opened the post to find a letter from a company and thought how terrible it looked? Maybe it looked like the letterhead was photocopied or the paper was cheap and like tissue paper. Or it could have been monotone (black print on the paper no colour). The print looked like the ink or toner was low.

Whatever it was you may have tossed the paper without reading or just gave a cursory glance. Any business has many faces, the people, the website, if there is a shop how the shop looks. People spend a lot of money on those things, but what about the paper that is send out or the presentations that are created?

What does your documents and presentations say about your business? Think about:

  • Letterhead
  • Reports
  • Quotations
  • Invoices
  • PowerPoint presentations
  • Proposals

60 Seconds to make an Impression!

Yes, we all do it, some dread it, others relish it, but its a necessary part of promoting our business, the 60 second “Elevator” pitch!

This is probably a topic that there have been millions of articles written about, so you may have heard some of this before, but in terms of communication if something is worth sharing, its certainly worth repeating.

Who is your ideal client?

Niche IDI ask my clients this question quite often and the answer is often ‘everybody’ or ‘small business owners’ or something similar. When I ask them to describe the detail of this ideal client – they can’t; nobody can it’s much too general.

If you’re saying ‘I knew that’ then you should be able to describe your ideal client:

Random posts v. online marketing strategy

ConversationsTwitter, Facebook and the other social media channels can be addictive! It’s so easy to post your thoughts from desk, tablet or phone and there are some people who feel quantity is the way to get a foothold in the social media-sphere. However, having talked to quite a number of people who are running businesses, it’s astonishing how few actually have an online marketing strategy.

Getting More Customers, is that a problem?

This topic is perhaps the one that most people in Business have the most difficulty with. 

Is it because they cannot get customers? No not always.

Is it because they think they know how its done but not really getting the results? Yes!

For anyone in Business to admit that they may not be on the road to success in this subject, is quite an issue. its one that especially men have a problem with, in terms of admitting they need assistance.

yet, if we let pride get in the way, then our Businesses are doomed to failure.

Networking; the good, the bad and the ugly.

In 2008 I rebranded and re-launched my company, Light Films. I devised a strategy that would enable our business to grow over an initial 5-year period.

One of the early physical marketing activities was networking. I made my way around most of the clubs in the local area. I audited the busineses, formats and the people that were involved in the events. I chose the clubs and events that I felt would benefit me most, and have always completed regular ‘return on investment’ audits to ensure the clubs continue to be lucrative for my business.

What does your email address say about you and you business?

I was contacted this week by a (self proclaimed) eminent authority on social media. He contacted me by email inviting me to attend one of his “world renowned” training courses. Nothing wrong so far, except it was sent with an email address along the lines of joebloggs@anispyouwouldhaveused10yearsago.com

The information about the course was all on an eventbrite page. Again nothing wrong with that, but I would expect a link to the home page of the training provider, which was conspicuously absent.

Can video actually make money?

I was recently asked what video could add to a marketing campaign. As anyone who knows me knows, I like to cut to the chase; and so I told them how I’d provided a recent client an increase of almost 3.5 times their pre-engagement monthly income.

So what I could’ve said, before jumping to the all-important ‘return on investment’ that I’ve generated for my clients, is that video can do the following (amongst other things):

  • Build awareness
  • Increase traffic to website
  • Increase engagement through social media
  • Improve Google rankings
  • Increase visibility
  • Provides PR opportunities
  • Provides positive image opportunities
  • Creates lasting impressions of you/your business
  • Provides another way of communicating with prospects, edging closer to the sale

With the help of a well-constructed and produced video, all of the above is possible.

A friend in need could be a friend indeed.

hat3

A friend of mine has written a book ‘How to do Everything and Be Happy’ and like every self respecting author he just had to have a book launch.

I wrote the date in my diary and offered to help any way I could. I thought I would be  on drink duty but Peter suddenly asked ‘Would you make some balloon hats on the day?’

Not what I expected.

Residual income – are you missing an opportunity?

Computer with booksThere are lots of people who talk about ‘making money while you sleep’, usually network marketers, but there are other ways to make money without exchanging your time for money.

What comes first – the Chicken or the Egg?

I thought I would start my first blog on this site, with a familiar age old question: What comes first – the Chicken or the Egg?

What a bizarre thing to write I hear you say, and what does this have to do with Business?

Well, recently I have been delivering some talks around Effective Marketing and why people don’t always see the results that they should from their Marketing efforts.

What has come from the feedback of participants is a lack of clarity as to what Marketing is and in particular its role alongside the sales function of a Business.

Does Sales come first and then Marketing, or is it Marketing first and then Sales follow up?

Should you be writing a book?

Lots of business owners write books to help to raise their profile, but is it the right thing for you to do?

If you’ve got lots of valuable information that readers can apply independently of you
If you’ve got a unique approach to a subject with something fresh or new
If you already have a portfolio of blogs, articles or other written material around your specialist subject

Yes!

How hard do your headlines work?

If you look around you when you’re out and about there are headlines all over the place, in shop windows, on posters, on leaflets, banners and notices. They’re there to grab attention and, mostly they work.

As a business owner you need headlines to grab attention too. On your website, your blog, your marketing flyers, your newsletter and every email you send out to potential clients or sales letter you write. If I had a pound for every website I have visited that had:

Real Magic of Hollywood

Last month I had the pleasure to be at The Coaches and Entrepreneurs Extravaganza for 4 days at The Magic Castle in Hollywood.

It was a great event with many speakers, experts and authors in the room and involved. 90 amazing people in one place – and I believe the relationships formed there will be a big foundation for my business and my life in the coming years.

So, you might be asking, why am I telling you this and how will this help you?

The Magic Castle - great networking inside!

Have you ever spent time with people who are negative and lacking drive and motivation? Spending time with those kind of people will tend to sap your energy and drain you.

However, spending time with people who are driven and motivated will help you to play a bigger game and give you more energy and motivation. I am sure you have noticed that too.

So as we look to build relationships that will help us in our business and our lives in general, it is important that we become conscious and strategic in the people we spend our time and energy with. Being at this extravaganza has helped me to realise what can happen when motivated, driven and positive people come together.

Here are just 3 of the things that I took from my time in Hollywood – and none of them involve movie stars – and I hope they help you too.