Websites

Can video actually make money?

I was recently asked what video could add to a marketing campaign. As anyone who knows me knows, I like to cut to the chase; and so I told them how I’d provided a recent client an increase of almost 3.5 times their pre-engagement monthly income.

So what I could’ve said, before jumping to the all-important ‘return on investment’ that I’ve generated for my clients, is that video can do the following (amongst other things):

  • Build awareness
  • Increase traffic to website
  • Increase engagement through social media
  • Improve Google rankings
  • Increase visibility
  • Provides PR opportunities
  • Provides positive image opportunities
  • Creates lasting impressions of you/your business
  • Provides another way of communicating with prospects, edging closer to the sale

With the help of a well-constructed and produced video, all of the above is possible.

The top five myths of safe web browsing

There are  a lot of misconceptions out there about safe web browsing. Without the facts it’s impossible to stay protected against today’s changing threats.

 

Myth: A strict browsing policy that only lets users visit trusted sites keeps us safe.
Fact: There’s no such thing as a trusted site and users may be easily bypassing your policy

Myth: Scanning downloaded files for viruses keeps us secure. 
Fact:
 That won’t help you against drive-by infections,

Does your website pass the 3-legged stool test?

You have a website to promote your business, but how well does it perform?

A good website needs three strong and stable ‘legs’ – these are:

Traffic – without people coming to your website it doesn’t matter how well-designed or compelling your message is
Design – if people take one look at your website and categorise it as ‘amateur’ they’ll just leave again
Message – no matter how many visitors you get and how beautiful your site is, without a powerful message to get their interest you might as well give up.

The five website copy crimes you should avoid committing

Your website is your hardest-working employee. No days off, no holiday and it sells for you even while you sleep. You should make sure the site is doing the best job it can and not turning people off with simple mistakes that could be costly.

Take this checklist and go through each page of your site and fix any errors you spot. You don’t even have to do it all at once – because Google favours sites that are updated regularly you could take 20 minutes to do a page a week and reap the SEO benefits.

Should we be mystified by web designers

When starting out in business you have so much to learn and discover.  It can be overwhelming, so when you decide you need a website it can be easy to hand it over to someone else. The number of people who have done this and regret it later are increasing.

Anyone can say they are a web designer, especially with all the easy software that is out there. Even Dreamweaver is much easier than it used to be.  I have designed my website myself for years, from my first business website to my current ones, using lots of different software from Dreamweaver, Mambo, Joomla, WordPress and Fusion.

Who owns your website?

I was talking to a potential client today about helping her to create a website. She already has a website that a website designer has created but if turns out she may not own that site.

What does this mean? Who is the registered name of the domain? Who is the name listed on the hosting?

Why does this matter?
Some might try and tell you if does not matter. But is there a difference in owning a house or renting it?

Image: worradmu / FreeDigitalPhotos.net

As long as things go well and the designer does what you like all is well, but the minute things go wrong you could have nothing but problems. Just because someone dazzles with techno babble does NOT mean they know what they are talking about. In fact that is usually a large red warning flag that they have to mystify in order to get clients rather their have the client understand what they are doing.

Before signing or the line find out who owns the site, both the Intellectual Property and whose name is or the domain and hosting. Also -find out about payment terms. Can you break the contract or are you obligated to pay for a set number of months or years.