Information Technology

Who is your ideal client?

 this post is by Ruth Thirtle

Often when networking, I ask people to tell me who their ideal client is. I am amazed by how many people have no idea or really don’t know how to answer the question. So for this week’s blog I have included a subject I talk about in one of my Business Booster videos. To gain access to the entire FREE video series, go to and fill in the form.

Knowing who your ideal customer is will save you time, money and effort as you will be able to focus your efforts to attracting them. When you try to be all things to all people, you will end up being nothing to anyone. On the other hand, when you know your ideal customer you will be able to get totally focussed on your sales and marketing efforts – and you will therefore get better results. Knowing your ideal customer and being specific in talking about what you do will make you more memorable, which in turn makes it easier for people to refer business to you as they know exactly what you are looking for.

When you know who your ideal customers are you will be able to:

  • Understand their problems and challenges and therefore more clearly define how you can help them
  • More easily undertake market research as to what your customers are looking for
  • Build trust and rapport as you truly understand their wants and needs
  • Take a more targeted approach with your marketing and produce more exact results
  • Develop a memorable and engaging business introduction that will have people talking about you
  • Build word of mouth within your target market as they will tend to associate with one another
  • Be more comfortable and confident talking about what you do


The 10 Questions to Help Reveal Your Ideal Client

Unaccustomed as I am

Presenting can be a daunting task if you let it be. The first time I did presentation training we were preparing to apply our new found skills and I opted to go first. I was asked to walk through the door at the end and present to the people in the room – I had no idea that behind the door was an auditorium with 300 seated in it! total heart-stopping moment. I recall my knees knocking behind the lectern which I clung onto for dear life and I spoke for 20minutes about my magazine.

use you props effectively

The feedback from my trainer was remarkable the trainer said I didn’t look nervous – no one could have been more surprised than me. It is highly unlikely that you will have to present to that number of people very often but even if it is a handful you should think about the following:

When an organisation is anything but…

This post is by Rosie Garwood

Surprising as it may seem, the vision of a business, even its organisational structure can be the management’s best kept secret.

Given this, it’s not hard to see why many teams seem to lack direction or a sense of purpose. I’ve lost count of the number of times a boss has complained that his people fail to see the bigger picture, and every time my response is to ask when was the last time they shared this bigger picture with the team.

You can only control what you measure…

There is a saying that I have often heard “You can’t control what you don’t measure…”, I like to express things in more positive terms so I would prefer to say you can only control what you measure. It would appear that this is an abridged version of a much longer phrase;

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” Dr. H. James Harrington

Community or Loneliness?

This post is by Ruth Thirtle



One of the biggest issues that people can face when they start working for themselves is loneliness. Having the choice to not have to work with the people we don’t like or respect may seem like a positive reason to strike out on our own but the loneliness can still influence us. For me, the time that this hits home is Christmas. When I worked in corporate we had hundreds of people at our Christmas party or dozens out for a cruise on Sydney Harbour (just had to drop that in there!!). Taking myself out for Christmas lunch and telling cracker jokes to myself just does not have the same appeal.

Fire up your automatic success mechanism

Are you making the most of your ASM, your automatic success mechanism? Did you even know you’ve got one?

You have, and you can get it primed for action quickly and easily. What have you got to lose?

The whole concept of ASM is the brainchild of the late Dr. Maxwell Maltz, an American cosmetic surgeon who…wait a sec, is this just another mad I’m-a-guru-and-can-make-you-rich-while-relieving-you-of-your-life-savings scam?

Do you take your opportunities?

This post is by Ruth Thirtle

At the moment, I am writing a mini-series on my own blog ( if you want to check it out) on opportunities in networking. I am discussing how taking opportunities can raise your profile and improve your results. In my research, I came across this great quote by Sam Walton

“There will come a time when big opportunities will be presented to you, and you’ve got to be in a position to take advantage of them”

A vision for your business

This post is by Rob Cameron

As I considered what to write as my first post for this exciting new project, I wanted to talk a little about the need to have a vision of where you want to take you and your business too, as I did the opening lines of a song came to mind

Do you know where you’re going to?
Do you like the things that life is showing you?
Where are you going to?
Do you know…?

Theme From Mahogany (Do You Know Where You’re Going To?) – Dianna Ross (M. Masser/G. Goffin)

Boost your motivation

This post is by Hazel Walker


It’s winter. It’s cold. It’s grey. We’re still in the post-Christmas slump. Our new year resolutions are history and our motivation is zilch.

Great! We’re in the perfect state for a motivation booster that will give our get-up-and-go an injection of zest and put us in the ideal frame of mind to push our businesses into a faster, fitter, fresher phase.

Try this three-step process and see for yourself how quickly you start to feel inspired to move on up. Clear an hour in your desk diary, or do this at home instead of watching the soaps!

So what did you achieve in your life, career, business last year?

It’s that time of year again where we look back over the last year and evaluate either how well we’ve done or how on earth did last year go by with only having achieved that much. Where are you sitting right now? How is 2011 looking for you? Read the rest of this entry »

Sell………..not tell……Pleeease?

Stop spouting features and sell the benefits ! Read the rest of this entry »