increase sales

Can video actually make money?

I was recently asked what video could add to a marketing campaign. As anyone who knows me knows, I like to cut to the chase; and so I told them how I’d provided a recent client an increase of almost 3.5 times their pre-engagement monthly income.

So what I could’ve said, before jumping to the all-important ‘return on investment’ that I’ve generated for my clients, is that video can do the following (amongst other things):

  • Build awareness
  • Increase traffic to website
  • Increase engagement through social media
  • Improve Google rankings
  • Increase visibility
  • Provides PR opportunities
  • Provides positive image opportunities
  • Creates lasting impressions of you/your business
  • Provides another way of communicating with prospects, edging closer to the sale

With the help of a well-constructed and produced video, all of the above is possible.

Residual income – are you missing an opportunity?

Computer with booksThere are lots of people who talk about ‘making money while you sleep’, usually network marketers, but there are other ways to make money without exchanging your time for money.

Revitalise your mojo!

Reached a dead end with your business plan? Can’t concentrate? Work all a bit too much aggro? The dream of running your own company turning into a nightmare?

You’ve lost your mojo; you’re in a bit of a internal-focus slump and, you’ll be glad to know, there’s a very simple way out of it.

That demotivated, I-can’t-get-anything-right-today feeling can be quickly and effectively dispersed by changing your focus from inward to outward.

Instead of thinking about what you and your business can or can’t do, take a time out and concentrate instead on what someone else is doing or has done. In business, it’s always useful to know what your competitors are up to so spend some time finding out what’s going on in the wider world. In doing so, you turn your attention and focus outward and as a result you’ll experience a gush of positive energy.

Only you will know how much time you’ll need to do this – just be prepared to allow yourself as long as necessary to turn your attention fully to something or someone (or some business) other than you or yours. You may need to spend ten minutes, an hour, half a day…however long it takes, you’ll find this is time well spent.

It’s all about me……..

It’s not actually all about me this one, but interesting how people in a pressured working environment neglect to remember that there is actually  ’no I in team’….

How do your motivation levels effect your work?

Fact – low motivation affects confidence levels, it affects how we feel, how others around us perceive us and how we behave towards clients.

It is an art being consistent and managing how you feel, but it is an important factor to maintaining balance during work. If we understand how our behaviour affects not only how we feel but how it affects people around us then we can work on how we maintain our motivation levels.

When an organisation is anything but…

This post is by Rosie Garwood

Surprising as it may seem, the vision of a business, even its organisational structure can be the management’s best kept secret.

Given this, it’s not hard to see why many teams seem to lack direction or a sense of purpose. I’ve lost count of the number of times a boss has complained that his people fail to see the bigger picture, and every time my response is to ask when was the last time they shared this bigger picture with the team.

Community or Loneliness?

This post is by Ruth Thirtle

 

 

One of the biggest issues that people can face when they start working for themselves is loneliness. Having the choice to not have to work with the people we don’t like or respect may seem like a positive reason to strike out on our own but the loneliness can still influence us. For me, the time that this hits home is Christmas. When I worked in corporate we had hundreds of people at our Christmas party or dozens out for a cruise on Sydney Harbour (just had to drop that in there!!). Taking myself out for Christmas lunch and telling cracker jokes to myself just does not have the same appeal.

A vision for your business

This post is by Rob Cameron

As I considered what to write as my first post for this exciting new project, I wanted to talk a little about the need to have a vision of where you want to take you and your business too, as I did the opening lines of a song came to mind

Do you know where you’re going to?
Do you like the things that life is showing you?
Where are you going to?
Do you know…?

Theme From Mahogany (Do You Know Where You’re Going To?) – Dianna Ross (M. Masser/G. Goffin)

Boost your motivation

This post is by Hazel Walker

 

It’s winter. It’s cold. It’s grey. We’re still in the post-Christmas slump. Our new year resolutions are history and our motivation is zilch.

Great! We’re in the perfect state for a motivation booster that will give our get-up-and-go an injection of zest and put us in the ideal frame of mind to push our businesses into a faster, fitter, fresher phase.

Try this three-step process and see for yourself how quickly you start to feel inspired to move on up. Clear an hour in your desk diary, or do this at home instead of watching the soaps!