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Networking; the good, the bad and the ugly.

In 2008 I rebranded and re-launched my company, Light Films. I devised a strategy that would enable our business to grow over an initial 5-year period.

One of the early physical marketing activities was networking. I made my way around most of the clubs in the local area. I audited the busineses, formats and the people that were involved in the events. I chose the clubs and events that I felt would benefit me most, and have always completed regular ‘return on investment’ audits to ensure the clubs continue to be lucrative for my business.

What does your email address say about you and you business?

I was contacted this week by a (self proclaimed) eminent authority on social media. He contacted me by email inviting me to attend one of his “world renowned” training courses. Nothing wrong so far, except it was sent with an email address along the lines of joebloggs@anispyouwouldhaveused10yearsago.com

The information about the course was all on an eventbrite page. Again nothing wrong with that, but I would expect a link to the home page of the training provider, which was conspicuously absent.

Can video actually make money?

I was recently asked what video could add to a marketing campaign. As anyone who knows me knows, I like to cut to the chase; and so I told them how I’d provided a recent client an increase of almost 3.5 times their pre-engagement monthly income.

So what I could’ve said, before jumping to the all-important ‘return on investment’ that I’ve generated for my clients, is that video can do the following (amongst other things):

  • Build awareness
  • Increase traffic to website
  • Increase engagement through social media
  • Improve Google rankings
  • Increase visibility
  • Provides PR opportunities
  • Provides positive image opportunities
  • Creates lasting impressions of you/your business
  • Provides another way of communicating with prospects, edging closer to the sale

With the help of a well-constructed and produced video, all of the above is possible.

A friend in need could be a friend indeed.

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A friend of mine has written a book ‘How to do Everything and Be Happy’ and like every self respecting author he just had to have a book launch.

I wrote the date in my diary and offered to help any way I could. I thought I would be  on drink duty but Peter suddenly asked ‘Would you make some balloon hats on the day?’

Not what I expected.

Dressing for success

Have you notice someone in the crowd before and thought, they must be a lawyer or consultant or something like that? It might be the opposite; you saw someone and thought they looked very scruffy so they must do something like gardening or IT.

We all make snap decisions based on less than 30 seconds and yes dress is a part of it. One of my friends is a groovy rock chick, but only in her personal life, business she looks completely different, suits and very conservative, but outside of business she wears the tight jeans, high heeled boots and sequin t-shirts.

It is worth investing in clothes for that first meeting.  I have clothes that I do not wear other than for work or networking, my “uniform” is coordinates, not usually suits unless I visit a client that the work dress is suit for all (yes there are some out there). That does not mean if you are a gardener you should invest in a suit or that you should wear your dirty jeans and t-shirts to a networking event or to visit a client for a meeting.

7 Ways To Excel As A Leader

1. Focus on your strengths

Why try to be a pilot if you’re a better engineer? Find out what you’re good at and build on it. You are much more likely to excel as a leader if you know what it is you can do and accept what you can’t.

2. Delegate

If you have no time to spare in developing your areas of weakness, turn to your team instead. If you must excel as a leader, learn to delegate.

Creating Some Web Site Content

where do you get the content for your website? Read the rest of this entry »