brand

What does your email address say about you and you business?

I was contacted this week by a (self proclaimed) eminent authority on social media. He contacted me by email inviting me to attend one of his “world renowned” training courses. Nothing wrong so far, except it was sent with an email address along the lines of joebloggs@anispyouwouldhaveused10yearsago.com

The information about the course was all on an eventbrite page. Again nothing wrong with that, but I would expect a link to the home page of the training provider, which was conspicuously absent.

A friend in need could be a friend indeed.

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A friend of mine has written a book ‘How to do Everything and Be Happy’ and like every self respecting author he just had to have a book launch.

I wrote the date in my diary and offered to help any way I could. I thought I would be  on drink duty but Peter suddenly asked ‘Would you make some balloon hats on the day?’

Not what I expected.

Dressing for success

Have you notice someone in the crowd before and thought, they must be a lawyer or consultant or something like that? It might be the opposite; you saw someone and thought they looked very scruffy so they must do something like gardening or IT.

We all make snap decisions based on less than 30 seconds and yes dress is a part of it. One of my friends is a groovy rock chick, but only in her personal life, business she looks completely different, suits and very conservative, but outside of business she wears the tight jeans, high heeled boots and sequin t-shirts.

It is worth investing in clothes for that first meeting.  I have clothes that I do not wear other than for work or networking, my “uniform” is coordinates, not usually suits unless I visit a client that the work dress is suit for all (yes there are some out there). That does not mean if you are a gardener you should invest in a suit or that you should wear your dirty jeans and t-shirts to a networking event or to visit a client for a meeting.

Be a presentation sensation

Think about this: you can’t NOT communicate – even saying nothing says something about you. What you say, the way you say it and the way you present yourself are components of a complicated code the people around you read without realising it.

Good idea, then, to make sure that what you communicate is positive, interesting, appealing, and attractive, especially if you are the face of your business.

So it’s a complete mystery to me why more people don’t take the time and trouble to develop a decent presentation style. Making a presentation, speaking in public, standing up on front of a group of people and communicating some information – these are the occasions for which you have the time to prepare, to practise, to hone your skills.

And if you’re prepared to put the effort in to making your presentations more effective, more interesting, more compelling, you’ll get the benefit of a brilliant side-effect.

You become more confident, more effective, more interesting, more compelling.

Here are three dead-cert ways to improve the way you deliver a presentation:

1.    Practise visualising yourself making a great presentation. If you’re nervous about public speaking, and lots of people are, your negative side has contributed to many a negative mind-movie in which you make a complete mess of standing up in front of people and saying your piece. Turn the tables by consciously creating a mind-movie showing you completely captivating your

When an organisation is anything but…

This post is by Rosie Garwood

Surprising as it may seem, the vision of a business, even its organisational structure can be the management’s best kept secret.

Given this, it’s not hard to see why many teams seem to lack direction or a sense of purpose. I’ve lost count of the number of times a boss has complained that his people fail to see the bigger picture, and every time my response is to ask when was the last time they shared this bigger picture with the team.

You can only control what you measure…

There is a saying that I have often heard “You can’t control what you don’t measure…”, I like to express things in more positive terms so I would prefer to say you can only control what you measure. It would appear that this is an abridged version of a much longer phrase;

“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” Dr. H. James Harrington

Do you or your staff need training?

If you needed a contract written you would seek the advice of a professional, right? Training is as important investment as seeking the right insurance or legal advice. In order to get the most from your computers and staff you need to ensure you are using them efficiently.

Staying Focussed – The Challenge of Being Your Own Boss

This post is by Martin Broadhurst

It has been a busy month in the Status office as we continue to establish our business. Since I last blogged on the BBN we have won our first significant contract and we have been making a lot of connections to get our name about. It’s been a great start for us and we’re beginning to see positive results from our efforts.

While getting work in and building up awareness of our business is good, Mark and I have still been mindful to remember to work on ourselves as well as bringing in new business. This past week in particular I have personally been developing my time management skills. While I have been on time management courses in the past when I was employed elsewhere, working for yourself brings new distractions into play.

Writers Block? Effective Sales Letters.

This post is by Anita-Clare Field

There always seems to be a block when it comes to writing sales letters or sales literature. I have witnessed people staring at blank pieces of paper for hours without any idea of how to present their ideas into a sales led document.

Can't find the words?

Selling on paper is an art and a science, so here are some pointers if you are staring at your blank piece of paper right now:

A vision for your business

This post is by Rob Cameron

As I considered what to write as my first post for this exciting new project, I wanted to talk a little about the need to have a vision of where you want to take you and your business too, as I did the opening lines of a song came to mind

Do you know where you’re going to?
Do you like the things that life is showing you?
Where are you going to?
Do you know…?

Theme From Mahogany (Do You Know Where You’re Going To?) – Dianna Ross (M. Masser/G. Goffin)

How to get a custom picture beside your comment

It you read a lot of blogs you will notice that the comments at the bottom may have pictures beside them. Some are generic, like the monsters you see on this blog, some are customised. Mine for example is my networking picture . How is this done?

Easy when you know how. Start by visiting a site called gravitar.com you can create a free account that you can associate different email addresses with specific pictures.

Boost your motivation

This post is by Hazel Walker

 

It’s winter. It’s cold. It’s grey. We’re still in the post-Christmas slump. Our new year resolutions are history and our motivation is zilch.

Great! We’re in the perfect state for a motivation booster that will give our get-up-and-go an injection of zest and put us in the ideal frame of mind to push our businesses into a faster, fitter, fresher phase.

Try this three-step process and see for yourself how quickly you start to feel inspired to move on up. Clear an hour in your desk diary, or do this at home instead of watching the soaps!

Fail to prepare, prepare to fail

All about our first week of delivering a service to clients & what we've learnt from it Read the rest of this entry »

Ready Jelly Go !

If you're thinking about going to, or setting up a Jelly then this is the post for you. And if you think Jelly is for childrens tea parties & not for business then you also should read on Read the rest of this entry »

So what did you achieve in your life, career, business last year?

It’s that time of year again where we look back over the last year and evaluate either how well we’ve done or how on earth did last year go by with only having achieved that much. Where are you sitting right now? How is 2011 looking for you? Read the rest of this entry »