Marketing in one hour a week without leaving the office

3 and a half steps imageMost people know that marketing online is a) powerful and b) mostly free – but don’t know where to start, or have tried a bit and found it gobbles up hours of their precious time. There is a simple system that can make it easy, the secret is in investing a little time setting up and the discipline to schedule in an hour a week to run it.

What do you need to make it work?

1. A Twitter account
2. A Facebook Page
3. A LinkedIn account
4. A Hootsuite Pro account (this costs US$9.99 a month, but saves hours)
5. A blog on your website
6. A MailChimp account

Here’s how it works:

  • Write one blog that shares an aspect of your knowledge (do a video or audio if you don’t like writing and prefer to talk) and post on your website.
  • Extract 3-7 soundbites from the blog and post onto your social media sites via Hootsuite – including the blog link (save these for use again next month).
  • Take the blog and create it as a newsletter in MailChimp. Add your latest offer, promotional info, etc to the foot of the newsletter.

Deliver good value in everything you write (or record) and you’ll build a reputation for being an expert; you’ll be highly visible; you’ll demonstrate your expertise and, eventually, you’ll start generating leads.

Is it really that simple? Yes and No. There are a few things that you can do to improve things like optimising your LinkedIn profile, building an information bank to use on social media, offering an ethical bribe to get people’s contact information to build your list of interested people – and more. But, yes, it works.

Now if you REALLY want to know what online marketing can deliver at a higher level – then you’ll need to talk to me!

Written by Lesley Morrissey

Lesley Morrissey

I’ve written since I was at Primary School and achieved ‘fame’ by having a poem read on the BBC Schools programme at the age of 9! Since then I’ve written features for newspapers and magazines and, this century, commercial copy for businesses big and small.

The aim is to persuade my client’s target audience to take action so copy needs not only to be in their ‘voice’, but also to be written for the reader full of juicy benefits.

In other lives I’ve been a training manager, an HR manager, a quality director and a speaker.

About the author

Lesley Morrissey I've written since I was at Primary School and achieved 'fame' by having a poem read on the BBC Schools programme at the age of 9! Since then I've written features for newspapers and magazines and, this century, commercial copy for businesses big and small. The aim is to persuade my client's target audience to take action so copy needs not only to be in their 'voice', but also to be written for the reader full of juicy benefits. In other lives I've been a training manager, an HR manager, a quality director and a speaker.

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