How memorable is your networking presentation?

If you’re a keen networker you are probably very familiar with the 60 second pitch (or in some cases 40 seconds or two minutes). If you’ve been to a lot of networking meetings it’s often hard to remember everyone, lots of people stand up and ‘wing it’ and, occasionally, someone stands out from the crowd, but mostly they all sound pretty much the same.

The challenge we have is finding something really memorable. However, there are a number of ways of embedding your message:

  • Repetition – keep saying the same thing every week; if you say something often enough people start to remember it.
  • A great hook – the hook is that phrase that stands out. It might be a rhyme, a clever closing statement or something people don’t normally expect. “Easy peasy, lemon squeezy – It’s Eeze websites,” and “The electrician who keeps his appointments,” are two examples.
  • Educate – in a regular group use each 60 seconds as an opportunity to help the group to understand a bit more of what you deliver to your clients – stories are a good way to do this. “You know how people have a problem with X? Well what we do to help them is ……”
  • Use props – people often remember the prop if it’s a good one. Everyone remembers the lady from the IT support company that got up with a tin of WD40 in one hand and a red bra in the other and said “We provide maintenance and support”!
  • Do something ‘off-the-wall’ – If you’re not a complete extrovert then doing something really crazy can be a step too far, but I’ve seen poems work well, people singing their message, shouts, claps and other loud noises and one lady from a pest control company who did a great interpretation of a ‘contract killer’ dressed for the part in Blues Brothers style!

When you want to get new clients and new referrers from your networking events you really need to find a way to ensure you stick in their minds.

Written by Lesley Morrissey

Lesley Morrissey

I’ve written since I was at Primary School and achieved ‘fame’ by having a poem read on the BBC Schools programme at the age of 9! Since then I’ve written features for newspapers and magazines and, this century, commercial copy for businesses big and small.

The aim is to persuade my client’s target audience to take action so copy needs not only to be in their ‘voice’, but also to be written for the reader full of juicy benefits.

In other lives I’ve been a training manager, an HR manager, a quality director and a speaker.

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