Should we be mystified by web designers

When starting out in business you have so much to learn and discover.  It can be overwhelming, so when you decide you need a website it can be easy to hand it over to someone else. The number of people who have done this and regret it later are increasing.

Anyone can say they are a web designer, especially with all the easy software that is out there. Even Dreamweaver is much easier than it used to be.  I have designed my website myself for years, from my first business website to my current ones, using lots of different software from Dreamweaver, Mambo, Joomla, WordPress and Fusion.

If you are going to hand over the design of your website to someone else it is best to learn about websites before you do it. I don’t mean you have to become a designer, just know what the terminology means and the basics so you don’t get taken for a ride.  This is like any aspect of your business, like marketing, would you sign up for an expensive marketing contract without knowing statistics or return on your investment?

You should not work with a web designer that tries to make everything sound difficult.  The internet is not rocket science, you do not need a PhD to become a web designer or SEO person. In fact another trainer and I were having lunch at a local bistro and their IT person came in and got talking with us, we talked about what we do and I mentioned that I also help businesses to get on the internet and understand about their website. His reply was that he didn’t like the software I used because it was Java and that I was competition so he would not be recommending me.  When he left my friend (who does not train Websites but Microsoft Office) said that it was blatant he did not know what he was talking about.

The problem is, he targets people who know nothing about the internet.  If you know a few terms before you meet with a designer you can ask questions and be able to weed out the really unknowledgeable ones. Over the next few months I will write about some of the terms.

Just knowing terms is not the only thing that you should do, talking with clients of the designers is something that should be done as well.

Take your time.

Do you have advice for those looking to create a website for the first time?

Written by Katherine Davison

Katherine Davison

Katherine has been a corporate training consultant for over 10 years and had her own business since 2001.

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