Customer Service

Here’s a small challenge for you – see if you can nominate a pub, in fact any business that has the same level of customer service as The Salmon Tail in Stratford upon Avon.

Earlier this month we were visiting Stratford to see the RSC perform A Midsummer’s Night Dream, which we saw on the Friday night and a great show it was too. As England were opening their World Cup campaign the next day against Argentina we set about looking for somewhere to watch the game. On the way back from town we dropped in at one of Stratford’s few remaining “real” pubs, The Salmon Tail on Evesham Road, on the way out to the racecourse just before the cemetery where Maria Corelli is buried.

The staff and locals were very friendly and told us the pub would be open in the morning, serving breakfast cobs for those who wanted them.  Saturday morning saw us sat in the bar area watching a less than satisfactory victory. Although it was a victory though, it did not taste as good as the bacon and black pudding (specially ordered) baguette I had at half time.

Later that day we went in search of a fish supper for two. As we had to pass the Salmon Tail to get into town, we figured it would be rude not to pop in and sample a jar – it also gave us the chance to ask the local where to get the best fish and chips in Stratford. Cheeky as it was, the pub does serve meals, we asked the landlord his advice on the best chippy in town. Instead of directing us to one of the two he mentioned, he advised us that one of the bar staff was actually eating opposite one at that moment, having an Indian. He then rang the his colleague, passed on our order and ten minutes later we were tucking into tasty fish, chips and peas served on the pub’s plates washed down with a pint of real ale. They even managed to get the meals at a discount price! Needless to say, we stayed there all night.

Now contrast that with a recent experience of being asked to take our coffee outside after the restaurant realised that it had double booked the tables – even though there were more than 40 of us dining!

Hat’s off to The Salmon Tail and long may the pub set the example by which customer service should be measured. If you are in Stratford, drop in an have a pint. If you can’t make it that far, visit the pub’s page on Facebook and like it, I’m sure someone will say thank you. It also has a website you may wish to visit here .

Written by Graham Parker MA MCIPR

Graham Parker MA MCIPR

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