Strategies for Networking Success

Today I want to talk to you about something very close to my heart – using networking to grow your business. I love helping people get much better return on investment for their networking and have fun doing it. I cannot think of a better way to be successful in business than meeting new people, chatting to them and then doing business with friends or people that friends have recommended.

And today I have a question for you. What’s your system? What’s your strategy? (I guess that’s 2 questions.) What is your system and what is your strategy?  And this is a lesson that came out of our Business Rules of Engagement Summit that we held earlier this year and many of our experts were talking about the need to have a strategy and the need to have a system or systems in place. So I want to ask you – when you get invited to a networking event are you thinking about how that fits into your long term strategy? Do you even have a long term strategy?  The thing with networking is that it takes time. Relationships take time to build and it’s the relationships that are foundational for networking. So you need to have a long term strategy, long term approach.

Are you using networking

  • To get your name out there?
  • To get your brand awareness out there?
  • To actually find clients?
  • To get referral’s into your ideal customer?

What is that’s your overall strategy? It is different for everybody? For myself my long term strategy with networking is to have my own name synonymous with networking.   So when people hear the name Ruth Thirtle they think, oh that’s that networking chick. And then from that I get am getting more invitations to speak and I am getting put in front of more people. I am really not looking inside the room where I am networking for potential clients, if that happens it’s a by-product. But I am looking to build my name, to build my reputation and have those people out there as my sales force. I don’t want to employ a sales force. I want other people spreading the word about who I am and what I do. So that is my long term strategy.

And what systems do you have in place?  Do you have a system for preparation? Do you have a system for what you are going to do in the room? And I guess more importantly and most importantly do you have a system for follow up? I personally love greeting cards. I use a system called Send Out Cards and I really love it and it really does form a big part of my system, of my follow up. But I want you to look at your networking and I want you to think about

  • What is my strategy?
  • What systems do I have in place?
  • What systems do I need to have in place?

I spend a lot of time working with clients on both their strategies and systems when it comes to networking. So have a think about it, think about what you can do to improve and if I can be of any help to you, you know where to find me.

If you are ready to really learn and really take action to get a better return on investment for your networking, make sure you check out for our Business Networking Made Easy.



Written by Ruth Thirtle

Leave a Reply

You must be logged in to post a comment.