10 top tips to make life easier when you’re setting up a new business

Running a small business, especially in the early days can be a very lonely place to be so here’s ten top tips to make life easier-

1) Join a networking organisation in your area. Develop a core group of other people you can trust and use each other as mentors – it works.

2) Invest in Customer Information Management software – it will save you weeks of time and make your operation run smoothly.

3) Take nothing for granted with your IT. Check your spam and junk files regularly – I know of at least one company that lost potential orders by not doing so.

4) PR is better than advertising. Develop links with one or two key journalists in your field and talk to them about what’s happening at your business – too many people hide their successes.

5) Organic growth is good, but proactive prospecting is better. Don’t rely on people coming to you. Decide who you want as customers and make contact with them.

6) Be persistent. 80% of people stop making new customer calls after the fourth/fifth attempt. 80% of successful new sales calls are made at the sixth/seventh attempt; do the maths!

7) Value your staff as much as your customers. Without either you will not be in business for long

8) Never underestimate connections. Your first small client may be a break even, but they may know a bigger one down the line.

9) Ask for referrals. If your customer likes what you have done for them, ask them if they know someone else who might value you and get in touch.

10) Testimonials and case studies are what convince new customers to come on board. Show people what you have done, what you can do and how pleased customers have been.

 

so what’s your top tip?

Written by Graham Parker MA MCIPR

Graham Parker MA MCIPR

Thanks for reading Graham Parker’s blog, please do leave a comment. For more information about Parker PR contacts Graham here

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Graham Parker MA MCIPR Thanks for reading Graham Parker's blog, please do leave a comment. For more information about Parker PR contacts Graham here

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