A vision for your business

This post is by Rob Cameron

As I considered what to write as my first post for this exciting new project, I wanted to talk a little about the need to have a vision of where you want to take you and your business too, as I did the opening lines of a song came to mind

Do you know where you’re going to?
Do you like the things that life is showing you?
Where are you going to?
Do you know…?

Theme From Mahogany (Do You Know Where You’re Going To?) – Dianna Ross (M. Masser/G. Goffin)

As a business owner thinking about your business, could you answer the questions posed in the song?

  • Where do you want to take your business to?
  • What is your long term vision?
  • What are your targets for this year?

If you cannot answer these questions, perhaps it is time you took a little time out from the day to day grind of running your business and really thought about what you want to achieve in your business and perhaps more importantly what that will mean to your future.

tall ship

There is a metaphor that I have seen about a sailing ship that has no course, no destination in mind and thus gets taken wherever the currents and the winds take it. Whereas, a ship with a clear course and destination, will use those same currents and winds to move towards its destination.

How does this apply to you?

If you do not have a clear vision for where you want your business to go, have it’s course and destination in mind you are more likely to be dragged around by external influences; to become reactive. Alternatively, if you have a clear vision it is more likely that you will be proactive and make the circumstances and sieze the opportunities that will move you toward successfully reaching your destination (your vision).

I urge you to take some time out and think about where your business is going and where you want it to go.

Written by Rob Cameron

Rob Cameron

Rob Cameron is a Business Coach, passionate about helping business owners to grow and develop their businesses to achieve the lifestyle they desire. Founder & owner of Ignition Coaching.

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